New Digital Menu Board Service - SeeCast Studio

IDS Menus launched SeeCast Studio™  today. SeeCast Studio™ is a digital menu board service for mid-size and small businesses. It is designed for companies that don’t wish to tackle an enterprise level digital signage network. We do that for you.

SeeCast Studio™ eliminates all of the challenges that digital menu boards present. We have eliminated the cost of the software, the cost of hosting, the cost of technical support, and the difficulty associated with content creation. Our service includes software and ongoing promotional content with results tracking – all at one low monthly fee.

Example of a Three Screen SeeCast Digital Menu Board System

The heart of any successful digital menu board is the content. More specifically it is the promotions that can increase your profits. Digital menu board technology gives you the opportunity to change your promotions frequently, thereby keeping them fresh for your customers. This is what helps drive increases in revenues.

But, all too often we see systems in place where the content never gets updated - it becomes old and stale. This happens because after the initial excitement of installing a new digital menu board system, the restaurant operator moves on to other tasks that need attention. And where are these new promotions suppose to come from anyway? Most restaurant owners lack the staff needed for creating and updating content on a digital menu board system. Certainly the restaurant operator would have to pay someone to do this. So nothing gets done.

Work directly with our designers

SeeCast Studio™ changes all of that. We work behind the scenes driving video content to increase your sales. With SeeCast’s service you will receive new promotional content on a regular basis. Our experienced marketing staff works with you creating compelling promotions. You can then review the results of your promotions and make adjustments. There is no additional charge for this service. It is included in your monthly fee.

Easy Update Screens

 You will be able to automate your menus so they display at the appropriate time of day. Automatically change price points based on the time of day or the day of the week. You can easily promote your higher profit menu items. Test new menu items and price points. Add calorie content whenever needed. Create daily, weekly, monthly, or seasonal promotions.

SeeCast Studio Video Tour

SeeCast Studio™ service includes:

• New promotions on a regular basis
• Marketing support
• Content updates
• The best-in-class software platform
• Technical support
• Easy to use web interface
• Results tracking tools

Take the next step – find out how SeeCast Studio can help increase your profits.

Request Pricing  More Info

Reduce Perceived Wait Times With Digital Menu Boards

A good example of reducing your customers' perceived wait time can be seen at the Zoofari Cafe at the Audubon Zoo located in New Orleans.

Here IDS Menus employed four digital menu boards to entertain and inform the humans while they wait in line. The two outer menu boards display hi-def videos and factoids about how much food each zoo resident consumes. While the two center digital displays provide the main menu for the humans.

The high-resolution videos are mesmerizing and really do make waiting in line an enjoyable experience. See more uses for Digital Menu Boards

Watch Low-res Sample Below

Why Use Digital Menu Boards?

Digital Menu Boards - also known as Dynamic Menu Boards - have a variety of uses. Many food service operators only see them as an easy way to change pricing and update items. But there are many more ways to employ a digital menu board system. Here are just a few:

Reduce Perceived Wait Times – During busy hours while your patrons are waiting in line a digital menu board system can provide information and entertainment with live TV feeds or canned video. This helps cut the perceived wait time down significantly. view example

Changing Behaviors – We have been deploying digital menu board systems throughout Middle Schools and High Schools to help fight childhood obesity.

Educating Customers – Digital menu boards are the perfect tool for educating your guests on how to order and what they should expect while in your establishment.

Training Your Staff – Before and after hours digital menu boards can be used to broadcast a message or live video from your headquarters. This is a great way to train your staff remotely on any new products or procedures.

Test Marketing – A digital menu board system is the perfect tool for testing different price points, combos, images, colors, and messages.

Improving Sales – Digital menu boards are the perfect way to draw attention to daily and seasonal specials.

Differentiation – Digital menu boards are still novel enough to provide your establishment with a new and cutting edge look.

Day Parting – There is no better way to display your menu items and promotions at the appropriate times than by using an automated digital menu board system.

Advertising – Digital menu boards can display ads from local business and national brands. They can also track the frequency and generate the billings.

Hostess – While your patrons are waiting for their table you can preview your specials, deserts, and appetizers by using a digital menu board. And then let the same display announce which party is seating next.

Sports Bar Ads – A digital menu board in a sports bar can show the game, display your promotions, and let local advertisers sponsor your halftime specials.

Inventory Management – A digital menu board system can be programmed to watch what items are not selling and begin promoting them - helping reduce spoilage.

Branding – Digital menu boards are perfect for telling your story and strengthening the brand experience.

Interact with your Patrons – There is no rule that says digital menu boards have to be up on the wall and out of reach. Digital menus can be touch screens in kiosks that allow your patrons to browse your menu items by calorie content and learn more about the ingredients.

I hope I sparked some ideas for your food service establishment. In future posts I will write about some real world examples.

Learn more about digital menu boards at IDSmenus.com